Minimum Viable Price

Minimum Viable Price You Can Charge


This calculator finds your break-even price - the absolute minimum you can charge before you start losing money. It includes direct costs, time costs, and overhead allocation.

Minimum Viable Price Calculator | Scale Suite

Minimum Viable Price

Find your floor — below this, you're losing money

Warning: This calculates your break-even point. Charging this price means zero profit — it's your absolute floor, not your target.
Direct Costs

What you pay directly to deliver this product/service

What your time costs the business (salary ÷ 2000 hours)

Overhead Allocation

Rent, software, insurance, admin — split across all jobs

How many of these jobs do you typically do?

⚠️ Minimum Price Floor
$0
Below this, you lose money
Floor (0% margin)
Break-even only
$0
Minimum viable (15%)
Covers unexpected costs
$0
Target (25%)
Healthy sustainable margin
$0
Premium (40%)
Growth & reinvestment
$0

Cost Breakdown

Direct costs $0
Your time $0
Overhead allocation $0
Total cost (floor) $0

Pricing below your floor?

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Floor pricing doesn't account for opportunity cost or growth investment. Use it as a safety check, not a target.
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Guidance on Utilising


Purpose:

Enter your direct costs, hours to deliver, hourly cost rate, monthly overheads, and typical jobs per month. The calculator shows your floor price plus suggested prices at 15%, 25%, and 40% margins.

Tips for Ongoing Use:
Bookmark this page (Ctrl+D or Cmd+D) for quick access.
- Use as a sanity check on quotes
- Never price below your floor
- Recalculate when costs change
- Share with sales team as pricing guidance

Understanding Basics:
Your floor price covers all costs but generates zero profit. Pricing at the floor is only acceptable for strategic reasons like entering a new market or filling idle capacity.

Benefits for SMEs:
- Never accidentally price below cost
- Understand true break-even point
- Make informed decisions about discounting
- Set price boundaries for your team

More Tools for Your Business: Finance & HR | Owner Toolkit

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