This CAC calculator helps Australian SMEs compute the cost of acquiring new customers to refine marketing strategies.
Enter business type, period, marketing/sales spend, and new customers acquired in AUD to get instant CAC and benchmarks.
Use it for budget reviews or campaign analysis.
Optimise marketing by calculating cost per new customer
This is an estimate; include all relevant costs for accuracy. Explore Scale Suite's resources for marketing insights.
Purpose:
Designed for Australian small and medium enterprises (SMEs), marketers, and business owners, this tool calculates CAC using the formula: total marketing/sales spend divided by new customers acquired. Input your figures in AUD to evaluate efficiency. Ideal for monthly or annual marketing reviews.
Tips for Ongoing Use:
Bookmark this page (Ctrl+D or Cmd+D) for quick access during budget planning. Track CAC over time to spot improvements!
Understanding Customer Acquisition Cost Basics:
CAC measures the average cost to gain one customer, including ads, sales salaries, and campaigns. Benchmarks vary by business type: B2C CAC is lower (monthly: < $100 low, > $300 high) for retail/e-commerce; B2B is higher (monthly: < $500 low, > $1,500 high) due to longer sales cycles.
Zero customers acquired indicates an ineffective campaign, requiring strategy review. Aim for recovery within 3-12 months via customer revenue and a 1:3 CAC:CLV ratio. Note these benchmarks are dependent on a number of factors and still differ by industry - do not rely on these.
Key Components:
1. Business Type: Select B2B or B2C for tailored benchmarks.
2. Period: Choose monthly or annual for relevant calculations.
3. Total Marketing/Sales Spend: All costs (e.g., ads, tools, team) in AUD.
4. New Customers Acquired: Number of customers gained in the period (0 indicates no acquisitions).
Benefits for SMEs:
Explore Scale Suite’s finance services for expert GST support.This calculator helps optimise marketing ROI, reduce costs, and scale growth. Explore Scale Suite’s financial analysis services for comprehensive support.
Additional Resources:
Explore Scale Suite’s resources for additional insights or read our CAC article.
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