This CAC calculator helps Australian SMEs compute the cost of acquiring new customers to refine marketing strategies.
Enter business type, period, marketing/sales spend, and new customers acquired in AUD to get instant CAC and benchmarks.
Use it for budget reviews or campaign analysis.
Purpose:
Designed for Australian small and medium enterprises (SMEs), marketers, and business owners, this tool calculates CAC using the formula: total marketing/sales spend divided by new customers acquired. Input your figures in AUD to evaluate efficiency. Ideal for monthly or annual marketing reviews.
Tips for Ongoing Use:
Bookmark this page (Ctrl+D or Cmd+D) for quick access during budget planning. Track CAC over time to spot improvements!
Understanding Customer Acquisition Cost Basics:
CAC measures the average cost to gain one customer, including ads, sales salaries, and campaigns. Benchmarks vary by business type: B2C CAC is lower (monthly: < $100 low, > $300 high) for retail/e-commerce; B2B is higher (monthly: < $500 low, > $1,500 high) due to longer sales cycles.
Zero customers acquired indicates an ineffective campaign, requiring strategy review. Aim for recovery within 3-12 months via customer revenue and a 1:3 CAC:CLV ratio. Note these benchmarks are dependent on a number of factors and still differ by industry - do not rely on these.
Key Components:
1. Business Type: Select B2B or B2C for tailored benchmarks.
2. Period: Choose monthly or annual for relevant calculations.
3. Total Marketing/Sales Spend: All costs (e.g., ads, tools, team) in AUD.
4. New Customers Acquired: Number of customers gained in the period (0 indicates no acquisitions).
Benefits for SMEs:
Explore Scale Suite’s finance services for expert GST support.This calculator helps optimise marketing ROI, reduce costs, and scale growth. Explore Scale Suite’s financial analysis services for comprehensive support.
Additional Resources:
Explore Scale Suite’s resources for additional insights or read our CAC article.
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