This marketing campaign performance calculator helps Australian SMEs measure campaign ROI, profit, and cost per acquisition to optimise strategies.
Enter campaign spend, revenue, and acquisitions to get instant insights.
Use it for marketing analysis or budgeting.
Measure campaign performance for your Australian business
Total marketing costs (e.g., ads, content)
Revenue generated from the campaign
Number of customers acquired. Status: Loss (ROI < 0%), Break-even (ROI = 0%), Low (<100%), Moderate (100-300%), High (>300%)
This calculator provides a general estimate for marketing campaign performance only and does not constitute advice. Confirm with a professional for your specific situation. Explore Scale Suite’s resources for additional insights.
Purpose:
Designed for Australian small and medium enterprises (SMEs), marketers, and business owners, this tool calculates ROI using the formula: ((revenue - spend) / spend) * 100, alongside profit and cost per acquisition (CPA). Input figures in AUD to evaluate efficiency. Ideal for campaign reviews or planning.
Tips for Ongoing Use:
Bookmark this page (Ctrl+D or Cmd+D) for quick access during analysis. Use actual campaign data for precision!
Understanding Marketing Campaign Performance Basics:
ROI measures marketing return as a percentage, showing profit per dollar spent. Profit = revenue - spend. ROI = (profit / spend) * 100. CPA = spend / acquisitions. Status: Loss (ROI < 0%), Break-even (ROI = 0%), Low (<100%), Moderate (100-300%), High (>300%). A 100% ROI means revenue is double the spend (2:1); 300% is quadruple (4:1). Use to optimise campaigns.
Key Components:
1. Campaign Spend: Total marketing costs in AUD.
2. Campaign Revenue: Revenue generated in AUD.
3. Acquisitions: Number of customers acquired.
Benefits for SMEs:
This calculator helps optimise marketing ROI, reduce CPA, and scale campaigns. Explore Scale Suite’s marketing services for expert support.
Additional Resources:
Explore Scale Suite’s resources for additional insights.
Adherence:
This tool uses standard business formulas. This is an estimate only and does not constitute advice. Confirm with a professional for your specific situation.
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