This calculator reveals the true profit on any project by accounting for materials, subcontractors, your time, and team time at their real cost rates.
Purpose:
This calculator helps you determine the right price for your products or services based on your direct costs, time investment, hourly rate value, and target profit margin. Enter your direct costs per unit or job, hours required to deliver, your hourly rate, and desired profit margin. Optionally add competitor pricing for comparison. The calculator shows your break-even, target, and premium price points.
Tips for Ongoing Use:
Bookmark this page (Ctrl+D or Cmd+D) for quick access.
- Recalculate when your costs change
- Use before quoting new types of work
- Compare against competitor pricing regularly
- Adjust margin targets based on market positioning
Understanding Basics:
Your price must cover direct costs plus the value of your time, then add margin for profit. The formula is: Total Cost ÷ (1 - Margin %) = Price.
Benefits for SMEs:
- Stop undercharging based on gut feel
- Understand the true cost of your time
- Price confidently against competitors
- Maintain healthy margins on every job
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